.gay announced today that we have partnered with Atari and the Qutie App to help facilitate connection and celebrate LGBTQIA+ communities across the globe! The .gay domain is currently in an extended sunrise phase, available only to trademark holders and brands.
This week’s launch of Atari.gay comes alongside word from the company that the full Atari.gay site is launching soon and will be focused on “sharing LGBTQIA+-related news”.
“Atari and our partners at Qutie are longtime supporters of and advocates for the LGBTQIA+ community,” said Atari VP of Marketing, Tony Chien. “For over forty years, Atari has been a diverse entertainment brand dedicated to creating meaningful, fun, and inclusive experiences. Representation is important, and by collaborating with the team at .gay, we want to prominently show LGBTQIA+ people that Atari has always seen and supported them — and will continue to proudly do so.”
In addition to creating a completely new medium for LGBTQIA+ visibility, .gay is helping to address key issues faced by LGBTQIA+ communities with an industry-first commitment to donate 20% of all new registration revenue to its nonprofit partners, GLAAD and CenterLink. .gay has already donated $34,400 during the initial sunrise phase of the launch, and every new brand, company, organization, and individual that joins the .gay family is helping to generate future financial support.
“CenterLink is proud to partner with .gay as they launch their campaign to lift up LGBTQIA+ voices and create more gay-friendly spaces on the internet.” CenterLink CEO Denise Spivak continued, “.gay’s generous support of CenterLink and the Center Action Network will ensure that those voices are heard as we engage and mobilize LGBTQIA+ people across the country.
The .gay brand is centered around rejecting the status quo and creating a safer internet for LGBTQIA+ people through its “.gay Rights Protections” policy, which ensures that registrars and domains will represent LGBTQIA+ people appropriately and respond to reported instances of hate or harassment on all .gay sites. Top Level Design, the central registry that manages .gay, is committed to setting a higher industry standard by taking steps to ensure that all .gay domain names remain free of harassment, hate speech, and anti-LGBTQIA+ content, as well as providing specific remedies for domains that do not uphold these standards.
The Qutie App also launched at QutieApp.gay this week and has partnered with Atari and .gay to bring their mission of being “the most inclusive social app for the LGBTQIA+ community” to life on a .gay domain!
“We are thrilled to be among the first to procure a .gay domain for the Qutie App!” said Jordan Weiss and Rachel Kimelman, Co-Founders of the Qutie App. “This domain is aligned with Qutie as it helps further designate it as a safe space for the LGBTQIA+ community.”
Even out actor and LGBTQIA+ advocate George Takei is celebrating this news, posting on Twitter, “Thrilled to see companies like Atari stepping up to support LGBTQIA+s with a .gay domain for their new Qutie App. It’s a great way for brands to get their messages of support out while also giving back to the LGBTQIA+ community. Happy Pride Month, friends!!”
Other .gay Early Adopters include PFLAG National (PFLAG.gay), CenterLink: The Community of LGBT Centers (CenterLink.gay), Bright Light Bright Light (BrightLightX2.gay), GoDaddy (GoDaddy.gay) and many more community groups, gaylebrities, businesses, brands, and allies looking to show up for LGBTQIA+ people digitally.
Liz Achanta
