corporate pride
a new channel for meaningful LGBTQIA+ engagement
Every .gay domain represents financial support for LGBTQIA+ community groups and is part of an industry-first platform free from hate. The growing ecosystem of .gay users includes an incredible spectrum of people and projects, including proud individuals, allied businesses, and supportive companies.
Your business can use .gay to share content like Pride marketing, LGBTQIA+ specific offerings, and corporate commitments to diversity and inclusion. By hosting your inclusive messaging on a platform aligned with community values, your business demonstrates its authentic dedication to serving the needs of LGBTQIA+ people.
secure your .gay name
A domain name is one of your most fundamental business assets. Most companies have a portfolio of domains that are either used across their business or secured to prevent infringement.
The broad potential for use by third parties means that .gay likely fits within your domain management policy.
.gay is first-come, first-served. Contact your registrar to secure relevant .gay domains while they are still available.
proud + meaningful
Proactive companies understand that LGBTQIA+ inclusive outreach needs to be authentic. A rainbow logo is just the beginning.
.gay is the only domain with policies and practices that center LGBTQIA+ communities. Hateful content is banned and every domain registered results in a 20% donation to LGBTQIA+ organizations.
Use .gay as part of your LGBTQIA+ engagement strategy to demonstrate your values and show your commitment to inclusivity — right in your domain name.
say it with .gay
Now that you have your .gay name secured, what will you put there? These are some ways you can support and engage your LGBTQIA+ coworkers and customers.
diversity & inclusion
Your company’s diversity and inclusion efforts might be showcased on public recruiting pages, or perhaps your employee resource programs includes an LGBTQIA+ affinity group. Using .gay for employee recruiting or resources emphasizes your commitment to inclusion.
pride marketing
Pride month has become a huge marketing event, but LGBTQIA+ communities know that Pride is 365. By using .gay as a virtual Pride flag, you can cultivate campaigns for Pride-specific activations and foster community-focused marketing all year long.
specialty offerings
The .gay domain is a natural fit for LGBTQIA+ specific products or services. For example, hospitality and travel companies use inclusive marketing to show that LGBTQIA+ clientele will be welcome, safe, and treated with respect.
link it or build it?
.gay implementation ranges from simple redirects — think “.gay URL-shortener” — to brand-new websites.
redirects
The simplest and easiest way to activate a campaign with .gay is by redirecting it to an existing page on your site.
bio links
Nothing pops on your social handles like a shiny, new .gay domain name.
landing pages
Dedicate a page of your existing site to LGBTQIA+ content and then point a .gay redirect at it.
websites
An entirely new page or website gives you a dedicated environment to create a bespoke LGBTQIA+ campaign.
frequently asked questions
Why should my business use a .gay domain?
A .gay domain helps businesses demonstrate visible support for LGBTQIA+ employees, customers, and communities while creating a more inclusive online presence. Whether used as a primary website, employee resource group hub, Pride campaign microsite, careers page, or redirect, a .gay domain can signal that your organization values diversity, inclusion, and belonging.
Do we need to be an LGBTQIA+ -owned business to use a .gay domain?
No. Anyone can register a .gay domain. Many organizations use .gay domains to support LGBTQIA+ employees, promote inclusive workplace initiatives, connect with LGBTQIA+ customers, or showcase their commitment to diversity and inclusion. A .gay domain is open to businesses, nonprofits, community organizations, and individuals worldwide.
How can a .gay domain support LGBTQIA+ employees?
A .gay domain can provide a dedicated online space for employee resource groups, internal initiatives, recruiting programs, Pride campaigns, community partnerships, and diversity efforts. Visible support can help employees feel recognized and valued, while also communicating your organization’s commitment to fostering an inclusive workplace culture. Research consistently shows that employees are more engaged when they feel safe bringing their authentic selves to work.
Is a .gay domain only for Pride Month?
No. While many organizations use .gay domains during Pride campaigns, the extension is designed for year-round visibility and engagement. Businesses use .gay domains for employee resource groups, recruiting initiatives, community partnerships, diversity programs, dedicated landing pages, and ongoing demonstrations of support for LGBTQIA+ employees and customers.
Does registering a .gay domain support LGBTQIA+ causes?
Yes. Through the dotGay Gives program, a portion of eligible .gay domain registrations helps support LGBTQIA+ nonprofit organizations, including GLAAD and CenterLink. By registering a .gay domain, businesses can help contribute to organizations working to strengthen and support LGBTQIA+ communities.