So many advertising agencies and marketing experts focus on reaching specific demographics, be it women, certain cultures or ethnicities. Others specialize in winning over high-net-worth individuals, while others zero in on Gen Zers. But not too many companies have mastered the art of catering to the LGBTQIA+ audience. Matt Skallerud has been on the forefront of this long-overlooked opportunity, having innovated in the LGBTQIA+ digital landscape for more than 25 years.