corporate pride
a new channel for meaningful LGBTQIA+ engagement
Every .gay domain represents financial support for LGBTQIA+ community groups and is part of an industry-first platform free from hate. The growing ecosystem of .gay users includes an incredible spectrum of people and projects, including proud individuals, allied businesses, and supportive companies.
Your business can use .gay to share content like Pride marketing, LGBTQIA+ specific offerings, and corporate commitments to diversity and inclusion. By hosting your inclusive messaging on a platform aligned with community values, your business demonstrates its authentic dedication to serving the needs of LGBTQIA+ people.
secure your .gay name
A domain name is one of your most fundamental business assets. Most companies have a portfolio of domains that are either used across their business or secured to prevent infringement.
The broad potential for use by third parties means that .gay likely fits within your domain management policy.
.gay is first-come, first-served. Contact your registrar to secure relevant .gay domains while they are still available.
proud + meaningful
Proactive companies understand that LGBTQIA+ inclusive outreach needs to be authentic. A rainbow logo is just the beginning.
.gay is the only domain with policies and practices that center LGBTQIA+ communities. Hateful content is banned and every domain registered results in a 20% donation to LGBTQIA+ organizations.
Use .gay as part of your LGBTQIA+ engagement strategy to demonstrate your values and show your commitment to inclusivity — right in your domain name.
say it with .gay
Now that you have your .gay name secured, what will you put there? These are some ways you can support and engage your LGBTQIA+ coworkers and customers.
diversity & inclusion
Your company’s diversity and inclusion efforts might be showcased on public recruiting pages, or perhaps your employee resource programs includes an LGBTQIA+ affinity group. Using .gay for employee recruiting or resources emphasizes your commitment to inclusion.
pride marketing
Pride month has become a huge marketing event, but LGBTQIA+ communities know that Pride is 365. By using .gay as a virtual Pride flag, you can cultivate campaigns for Pride-specific activations and foster community-focused marketing all year long.
specialty offerings
The .gay domain is a natural fit for LGBTQIA+ specific products or services. For example, hospitality and travel companies use inclusive marketing to show that LGBTQIA+ clientele will be welcome, safe, and treated with respect.
link it or build it?
.gay implementation ranges from simple redirects — think “.gay URL-shortener” — to brand-new websites.
redirects
The simplest and easiest way to activate a campaign with .gay is by redirecting it to an existing page on your site.
bio links
Nothing pops on your social handles like a shiny, new .gay domain name.
landing pages
Dedicate a page of your existing site to LGBTQIA+ content and then point a .gay redirect at it.
websites
An entirely new page or website gives you a dedicated environment to create a bespoke LGBTQIA+ campaign.