The dotGayest Moments of 2024
As the New Year begins, we’re taking a moment to celebrate some of the most fabulous highlights of 2024—the dotGayest moments that remind us why the .gay domain is more than just an address; it’s a symbol of pride, community, and change. From standing tall at award ceremonies to championing the LGBTQIA+ spirit through vibrant Pride and National Coming Out Day campaigns, .gay has made its mark in ways that are bold, authentic, and impactful.
Let’s look back at the moments that defined this year for .gay—moments that were, without a doubt, the gayest in every sense of the word.
1. dotGay Activation at The GRAMMY Awards inaugural Academy Proud Celebration
Logan Lynn at the 67th Annual Grammy Awards in Los Angeles.
Photo Credit: Casey Dudley
When: February, 2024
Where: Los Angeles, CA
During GRAMMY Week 2024, in partnership with OUTLOUD, GLAAD and the Recording Academy launched Academy Proud, a new initiative aiming to support and amplify LGBTQIA+ voices and drive Queer representation at not only the Recording Academy, but the music industry at-large.
DotGay was proud to be represented at the event and celebrate GRAMMY week alongside a sea of talent.
2. dotGay Activation at the GLAAD Media Awards
When: March & May, 2024
Where: Los Angeles & New York City
DotGay was thrilled to partner with GLAAD again for the 2024 Media Awards in LA and NYC. We walked the red carpet, connected with community partners and customers, dined with the Gay castmembers of Survivor, activated a .gay domain giveaway in the event program, and much more!
DotGay continues to donate 20% of all new registration revenue to its beneficiaries, GLAAD and CenterLink, as it has done since we launched in 2019!
3. dotGay Activation at Treefort Music Fest
When: March, 2024
Where: Boise, Idaho
DotGay was excited to activate the Treefort Music Fest for a second year in a row, highlighting and celebrating LGBTQIA+ talent performing at this year’s festival.
We also gave away .gay domains to attendees and were one of the brands included in the swag bags for artists.
4. Brand Partnerships with MUSIC.gay and SO.gay to Promote LGBTQIA+ Media Online
When: June, 2024
Where: USA
In 2024, .gay amplified its mission of uplifting LGBTQIA+ voices through strategic partnerships with MUSIC.gay and SO.gay, two trailblazing platforms that celebrate queer creativity and culture.
MUSIC.gay, hosted by queer musician Franki Jupiter, blends original music with candid conversations about identity, love, and artistry. Based in the Bay Area, Franki creates for polyamorous, neurodivergent theater kids while juggling gigs, trivia nights, and cat-filled downtime.
SO.gay, on the other hand, became the go-to hub for queer living, with health tips, travel guides, and exclusive interviews with influencers like journalist Gibson Johns and nightlife mogul Charles Hughes.
Together, these partnerships spotlighted LGBTQIA+ voices, proving that the .gay domain isn’t just a platform—it’s a movement.
5. The dotGay PRIDE Campaign: Celebrating Gay Power and Community Visibility
When: June, 2024
Where: USA
This year’s Pride campaign was a vibrant celebration of LGBTQIA+ identity, packed with impactful initiatives that showcased the power of unity, visibility, and inclusivity.
We kicked things off with the Gay Power ad campaign, which reached over 120,000 impressions, spreading a bold and empowering message. Partnering with Porkbun, we offered .gay domains at discounted rates and launched a series of inclusive ads celebrating Bears and Furries.
Our influencer campaign highlighted six incredible voices in the community: Franki Cena, Darvill Rodriguez, Tiq Milan, Chris Rhodes, James Mason, and Julian Gavino. Each shared their unique Pride stories, amplifying messages of authenticity and resilience.
We also collaborated with George Takei and the Personal Stories Project to introduce PersonalStories.gay, an evergreen initiative encouraging individuals to share their coming out journeys. During this campaign, we received 30+ emotional stories from LGBTQIA+ Individuals and their Allies, which we’ve been able to use to encourage others and their Coming Out journey.
In another partnership with GoDaddy.com, we provided resources and education about Pride and LGBTQIA+ history, and in a partnership with AntiRue, we were able to physically show off our support to the Community with co-branded swag.
Finally, we featured weekly customer stories on our blog, spotlighting dotGay websites and the inspiring Pride narratives behind them.
This year’s campaign was a testament to the diverse and vibrant voices within our community, and we can’t wait to build on this momentum in the years to come.
6. dotGay Activation at SERVE: NYC Pride Kickoff party with W Hotels and RuPaul’s Drag Race Queens
When: June, 2024
Where: Times Square, NYC, NY
As the title sponsor of SERVE (SERVE to Exist), dotGay proudly supported this high-energy celebration held on June 27—the anniversary of the first Gay Pride parade. Featuring performances by RuPaul’s Drag Race contestants and local drag stars, SERVE brought together the vibrant LGBTQIA+ community in an unforgettable night of entertainment and empowerment.
Our pre-event promotions, including the official ticket portal at ServeTheParty.gay and listings across Gaybors Agency and social platforms, positioned dotGay as a key partner in the event. On-site activations included branded table tents, a .gay-branded cabana, attendee tote bag goodies, and a shout-out during the drag show. We even lit up Times Square with a stunning “What does PRIDE mean to you?” billboard, amplifying the celebration far beyond the venue.
Post-event, attendees received branded recap emails featuring a one-minute video and photos from the night, highlighting dotGay’s presence.
With other partners like New York City Pride, USA Today, and Agentry PR in attendance, SERVE was an electrifying example of how dotGay uplifts and engages the LGBTQIA+ community.
7. CenterLink’s 30th Anniversary Celebration and Video Campaign
When: October, 2024
Where: Instagram
CenterLink, a vital network supporting over 300 LGBTQIA+ community centers worldwide, has spent 30 years empowering local organizations and amplifying queer voices. In honor of their incredible milestone, .gay launched a video campaign to celebrate their impact and legacy.
The campaign featured interviews with CenterLink board members and community center leaders, who shared heartfelt insights into why this organization is so important. These stories highlighted CenterLink’s unwavering commitment to providing safe spaces, resources, and advocacy for the LGBTQIA+ community.
We’re proud to support CenterLink’s mission and celebrate three decades of transformative work.
8. Our First Annual National Coming Out Day Campaign
When: October, 2024
Where: Online
This year, .gay launched its first-ever National Coming Out Day campaign in partnership with George Takei and the Personal Stories Project. Together, we celebrated the courage it takes to come out and emphasized the importance of this day for the LGBTQIA+ community.
The campaign encouraged individuals to share their coming out stories, highlighting personal journeys that inspire advocacy and raise awareness. Through this initiative, we reinforced why National Coming Out Day is a vital reminder of the power of visibility and acceptance.
Thank you to everyone who joined us in celebrating this milestone—and stay tuned for even bigger plans next year!
9. Our Relentless Support of Sharing Awareness of LGBTQIA+ Brands
When: All Year
Where: Earth, The Milky Way Galaxy
At .gay, we’re dedicated to shining a spotlight on LGBTQIA+ brands and businesses that embody the spirit of our community. This year, we proudly featured 8 .gay websites on our blog and over 40 on our social media channels, showcasing the diversity, creativity, and resilience of queer-owned ventures.
If you’d like your .gay website to be featured in our next wave of promotions, we’d love to hear from you! Simply complete our survey at this link to share your story and help us continue amplifying LGBTQIA+ voices.
10. DotGay’s Ongoing Personal Stories Campaign
When: June - Present
Where: PersonalStories.gay
In partnership with the Personal Stories Project, dotGay launched the Personal Stories Campaign to create a space where LGBTQIA+ individuals can share their coming out stories and inspire change. At PersonalStories.gay, participants are encouraged to open up about their experiences, fostering understanding and advocacy while shifting hearts and minds toward activism.
Since the campaign’s debut in June, over 40 powerful and heartfelt stories have been submitted, with half already featured on our Instagram. Each story, shared under the hashtag #dotgaystories, brings to life the courage and resilience of our community while amplifying voices that deserve to be heard.
Your story could be next! Visit PersonalStories.gay to join this growing archive of experiences and help us continue to inspire, educate, and advocate.