When Jesse Rudicil started RudicilAI Lab Inc in Los Angeles, he had a straightforward mission: “Be the leader in medical, legal, and cellular AI technology.” His goal is to explore how artificial intelligence could support advances in areas such as patient care, legal processes, and cellular research. It’s early-stage, ambitious work, and much of it sits at the intersection of fields that don’t always connect easily.
Working in a space where ideas can feel abstract to people outside the industry, Jesse quickly found that the hardest part wasn’t imagining what AI could do. Instead, it was convincing others that his ideas were real, needed, and already being explored in other parts of the world. He described one of his main challenges as getting people “to accept that the ideas I have aren’t dreams, but are being developed by other countries today and going unnoticed by many investors.”
That experience shaped how he presents his work. Rather than waiting until every breakthrough is complete, Jesse decided to be visible early, to share his intent openly, and to give people a clear way to find him online. The domain he chose, rudicilai.gay, is a key part of that decision.
Choosing a domain that reflects identity
For Jesse, the choice of a .gay domain is personal as well as practical. He’s a member of the LGBTQIA+ community and wanted his company’s online presence to reflect that from the start. He explained that RudicilAI Lab is “open to all, no matter if you’re LGBTQ or not,” and the domain shows that welcome at first glance.
It’s a useful reminder for other founders and small business owners. Your domain often acts as your business’s first introduction. Before someone reads a mission statement or explores a product page, they see the URL. When that address reflects who you are and what you’re trying to build, it offers a quiet but meaningful signal about your values and the kind of community you want around your work.
For anyone who thinks of AI as something limited to consumer apps or automation tools, Jesse’s focus sits in a different space. RudicilAI Lab is exploring how AI might support complex decision-making in medicine, legal practice, and cellular science. For a company with that scope, rudicilai.gay gives people a simple, memorable way to connect Jesse with a real person and a clear stance on inclusion.
Progress through connection and visibility
Some of Jesse’s proudest moments so far haven’t involved a finished product. Instead, they’ve come from conversations. By putting his work and his contact details out there, Jesse has been able to connect with leaders in the sectors he hopes to serve. Hearing them say “keep it up, we need this” has meant a lot. It tells him the problems he’s focused on resonate with people who understand the field.
These interactions become easier when your online presence is simple to share and easy to recall. A distinctive domain makes it more likely that someone who hears about your work will look you up, remember you, and reach out when an opportunity appears.
The advice Jesse wants others (like you!) to remember
Jesse shared one piece of advice that keeps him moving: “Don’t let anyone say the AI technology you want to build only exists in your dreams. Keep proving them wrong and show that it can be done.” His words speak to AI, but the message fits any founder choosing a domain.
Your web address is part of that proof. It shows that you’re committed enough to your idea to give it a space people can visit. It also shapes expectations about what they’ll find when they get there. Traditional domains like .com work well for many businesses, but alternatives like .gay can add meaningful context when they align with your identity, your audience, or the environment you want to create.
Liz Achanta
