Portland Pride Weekend was full of LGBTQIA+ Superheroes!
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- July 31, 2025
Our Portland Pride takeover was so much fun!
Our Portland Pride takeover was so much fun!
When you hear the word “superhero,” you might think of capes, cosmic powers, or blockbuster movie franchises. But some of the most powerful heroes aren’t on the big screen. They’re in our neighborhoods, our newsfeeds, and our community centers. They’re the artists, the entrepreneurs, the advocates, and the friends who show up, speak out, and inspire action.
So many advertising agencies and marketing experts focus on reaching specific demographics, be it women, certain cultures or ethnicities. Others specialize in winning over high-net-worth individuals, while others zero in on Gen Zers. But not too many companies have mastered the art of catering to the LGBTQIA+ audience. Matt Skallerud has been on the forefront of this long-overlooked opportunity, having innovated in the LGBTQIA+ digital landscape for more than 25 years.